Experimental type...

I have recently found this new website called 'behance network' where by creatives can display their portfolios and I have come across some really inspiring work. I love this fun and creative idea of inventing type using very day materials such as ice like the example below. It is so eye catching and engaging with the audience, I think it is a great way to create your own type face! I could bring this inventive and creative style into an appropriate brief of mine. I escpecially like the ketchup font, even though it is really simple i love it and I think it could work really well in the appropriate context.